Morton James

"Though it’s evolving, Lexington is still a traditional, Southern city and there are a lot of great boutiques that cater to that lifestyle. After visiting other cities across the US and living in Nashville, I saw a huge void in the fashion market here. I felt like we needed an edgier, boho, casual-chic boutique for men and women, that’s more aligned with today’s modern fashion. I feel like that vision alone sets us apart as we cater to a segment of the local market that really relates to our aesthetic."
- Halie Rogers (Founder/Owner)